Reinvent Your City
Overview
Reinventa tu ciudad (Reinvent Your City) was launched as the second phase of Restart, Greenpeace’s international campaign focused on the transformation of urban spaces. This new stage evolved the original message, adapting it to the global context shaped by the Coronavirus emergency. It was also the first campaign born from the collaboration between the Latte Latam and European teams.
Identity
We developed the logo, visual identity, and all the necessary online and offline materials to communicate the guiding principles for urban transformation: replacing pollution with nature, promoting new forms of mobility, and prioritizing both human and environmental health.

Concept
Our creative concept was rooted in the idea that after major catastrophes, the world has always found a way to reinvent itself. And through collective collaboration and effort, it will do so again. But in order to achieve it, each of us must first reinvent ourselves.
Video
The video was built around a kaleidoscope effect. We chose this technique because it visually captures how familiar things can be seen through a new lens — how we can look at the old with new eyes.