Greenpeace International Post-Covid Campaign — RESTART

Overview
Greenpeace International approached us to develop their first global campaign in the aftermath of Covid. It was a time filled with uncertainty — very little was known, and no one had clear answers. However, one thing was evident: after months of global inactivity, the world was beginning to breathe again. Air quality improved, rivers were cleaner, and ecosystems were showing signs of recovery.

Concept
That’s when we proposed the concept of RESTART. As people gradually returned to their daily lives, this campaign encouraged a collective reflection: What if we didn't just go back to normal? What if we chose a new path — a new way of living — inspired by what we had witnessed during the pause?

RESTART wasn’t just about resuming life. It was about reimagining it.