Greenpeace India — Launch Strategy for Sri Lanka

Context
In the midst of a politically sensitive climate, the Greenpeace India office reached out to us for support in establishing a new presence in their neighboring country: Sri Lanka. The project was carried out in two key phases.

Phase 1: Lead Generation & Audience Engagement
Our first task was to develop a lead generation and engagement strategy aimed at understanding which environmental topics resonated most with Sri Lankan audiences. The goal was to gather insights and build an initial community around Greenpeace’s values in this new territory.

Phase 2: Rainbow Warrior Activation
The second phase centered around the visit of the Rainbow Warrior, Greenpeace’s iconic ship, to the port of Sri Lanka. We invited these newly engaged leads to come aboard and learn more about the movement. The response exceeded expectations — within weeks, all available tickets to visit the ship were fully booked for every day of the event.

To maintain momentum and include those who couldn’t secure a visit, we launched a follow-up campaign offering exclusive Rainbow Warrior t-shirts, further reinforcing engagement and brand connection.

Outcomes
In terms of lead quality, the campaign delivered strong results. Additionally, we provided Greenpeace India with a detailed report analyzing the top-performing ads and engagement trends — key knowledge that informed the planning of future fundraising efforts and was directly applied to the successful opening of the new office in Sri Lanka.